3 Ways to Improve SEO

mike    tech     improve, methods, search engine optimization, seo, strategies

What is SEO? SEO stands for search engine optimization and is the art improving your website’s ranking on a search engine results page. Basically, the earlier your site appears in the search results, the more likely someone is to click on it.

The first thing to figure out is which keywords you would like to target. These keywords should be extremely relevant to the content of your site. Ask yourself if your target audience would search for these words.

After that, its simple!

1. Use your keywords in your website’s title, description, and metatags.

This is probably the easiest, and also the most important step. Change the title, description, and metatags of your website to include your keywords.

BAD TITLE: conversationmarketing.com

GOOD TITLE: Internet Marketing Strategy: Converation Marketing

2. Use your keywords in your website’s URLs.

Make sure your website pages have url structures that include these keywords. If you are using WordPress, read this one-step resource on your urls.

BAD URL: http://example.com/?p=N

GOOD URL: http://example.com/category/post-name/

3. Use your keywords in your website’s headings and images.

Its important to use your keywords through the body of your site. However, the headings and image alt tags are often overlooked.

There are numerous other methods to improve your website’s SEO (backlinks and sitemaps), but optimizing the use of keywords affects your search results position most directly.

Of course, SEO is not an exact science, nor do I claim to be an expert at it.  Improving your site’s visibility through Social Media, Micro-blogging, and Video Marketing can prove to be far more effective and fun!